Quote from b1ue_wishes
It's quite clear that Aizen was using kyouka suigetsu right from the start. the real Aizen is watching from afar. else, he is just pathetic to die so quickly.
I don't care how much of troll Kubo is, he cannot use the whole 'it's all an illusion' scenario because he spent the last few chapters hyping Ichigo up as the only person who could defeat Aizen because he
hasn't seen Kyoka Suigetsu So let's say that the Aizen everyone was attacking was an illusion, well to Ichigo's eyes it would look like everyone was attacking thin air, because Ichigo can't see the illusion. Ichigo would know that everyone else was being tricked and he would've told everyone this (he can't be that stupid right?).
Anyway, I must say this chapter was suprisingly entertaining, and I think I know why the last chapter was just a mindless montage of Aizen owning everyone. Kubo wanted to ephasise Aizen God-like abilities in order to to increase the wow factor of the final few pages where Aizen got completely owned (Aizen will probably get out of this unscathed but for now he got owned). The only drawback to all this is that all the vaizards, save for Shinji, were completely useless once again, makes we wonder why Kubo created them in the first place, if there only purpose was to be defeated in 5 seconds.