This is usually played for humorous effect, by shocked friends/associates. Comedy is what I am hoping for but other examples are welcome. I am not interested in slow character growth, the main point is that people should think that the character is acting like a different person. Going back to a hometown and surprising family is acceptable. Beauty transformations are not really what I want, but if the personality changes suddenly as well they are appreciated.
Some examples would be
Yamatonadeshiko Shichihenge
This happens to Sunako multiple times during the series.
Gokuraku Seishun Hockey Club
Chapter 23
Spoiler (highlight to view)
Hana is possessed by kokkuri-san and acts opposite of her personality
Plot devices other than possession are good, and it can be the plot of the whole series, (common for body swap category) however, the perception that the person is acting out of character must be used for comedic/dramatic effect, for at least more than just one scene.