You know this prince type, you always see him in shoujo: rich, beautiful, everyone wants him, he usually has a childhood trauma or a secret drama going on. But he's most often a jerk, cold, arrogant, etc.

I want some shoujo manga in which there is a guy of this type who's also sweet--and wins the romance hopefully.
The best example I can offer is the famous Ouran Koko Host Club. Tamaki fits the definition very well.

Korean manhwa "Do You Want to Try" (I forgot the author)
"Dear My Girls"
"Crazy Girl Shin Bia"
etc..

Does he have to be a rich one? well anyway here are my recommendations:
>Hana to Akuma - pretty hot bishie somewhat demon-ish prince
>A Kiss to the Prince - but the romance is meh
>Vampire Juu Jikai - its your description where everyone wants him, has a secret drama going on but he is a Vampire
>Midnight Secretary
>Moshounen Produce
>Desire Climax - though it's smut

Hope those could fit in your description

Five - it's like Ouran and Special A. The only drawback is the art is weird.

Btw, are you limited to the 'totally-sweet-dont-know-how-to-hurt-girl' princely male leads? Cause if not, I can give you more recommendations.

You may also try these:
Love Monster - SMUT but only at first
Pig Bride
Last Game
Midnight Secretary - smut
Desire Climax - smut
The Prince's Cactus

He's not as goofy, but Hakuou in Shitsuji-sama no Okiniiri has a really sweet prince-like personality. I know it says he's a "butler," but if I remember correctly he's actually rich and chooses this on his own, and it reminds me of how Tamaki was a "host."

What?
No one has recommended Akagami no Shirayukihime?

@srsng About Juujikai... Have you even read it? Strauss is no sweet prince type. Its not even a shoujo but a shounen (I think it should be a seinen though)

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Is this me in a nutshell?
Pretty much.

@silencecomes:
to quote from what the user is asking


Of course I already read it. Even though it can be classified as shounen, it still has a unique romance in it, and some of the description of what Illegal Goddess is asking is in there. PS I wouldn't suggest something I haven't read yet.

@srsng:
While the first part does tie into what a princely male lead typically is. I think the second part of the user's post is what she is looking for.

As for a recommendation, maybe Saiunkoku Monogatari would work.

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Thanks for the recs!

To clear up the definitions thing, I just meant a specific type of character that I don't see all that often in manga. Tamaki in Ouran was an eye-opener, like wow, there can be shoujo manga in which the guy is neither a brooding jerk nor a childhood friend. xD

Read and loved Vampire Juu Jikai, btw, I wouldn't really call Strauss sweet, but he kinda fits.