The process of manga creation is probably of interest to anyone with a greater-than-average interest in manga itself. Bakuman's focus is ostensibly, about that process (which differs greatly from the production of mainstream comics in the U.S.), but thankfully goes deeper than that. You get some insight into the differing motivations for creating manga (love, money, popularity, boredom, etc.) through the interaction of some eccentric and varied caricatures, which progressively evolve into more complete characters (again, thankfully).
Bakuman is an easy-going read, in my opinion. The art is solid (albeit non-consistent—it’s sort of like Obata can’t get used to his adopted “lightweight” style, and doesn’t know exactly what to eliminate to sell the style 100%). The story is lighthearted, and overall enjoyable. You wanna see the protagonists succeed, get the girl, etc. Redundant critique of clichés aside (you have to expect them in shonen), that doesn't excuse it from dropping off into some formulaic plots and twists.
Basic pattern is as follows: Our heroes want to get serialized in Shonen Jump, present new series to editor, meet with editor’s critique/praise/flat-out rejection. If “critique,” revise with protagonists reading manga of some vague genre and some library books to get new ideas to make the manga better. If rejected, all of the above plus some dejected dialogue and heavy moods. If praise, 2 chapters or so of sweat droplets and pacing (can you picture one of those “follow the arrow” diagrams yet?). At this point, either the manga succeeds in getting serialized, or doesn’t. It’s fun at first to see the protagonists win and lose, but it’s starting to strike like clockwork. Yes, I understand these are the tenets of crafting tension, but really…when will things start moving?
My other main concern is the complete preoccupation with “getting popular.” Yes, I know Mashiro wants the manga to get popular enough to warrant an anime, and then marry his voice-actor wannabe bride-to-be, but honestly, the pandering to demographics is startling (which might be a subtle and intentional poke by the authors…I mean, did you see how awful Tanto’s character design is? Heart-head?). Considering Takagi’s talents in crafting off-beat stories, it’s a shame to see his talents wasted in “battle manga” and “funny scenes.” Hopefully the time comes when they snap out of their short-sighted ambitions and go back to dark, cult manga (feels soon…perhaps 3-4 chapters if all goes well with Hattori’s master plan). Now, considering Takagi’s new grasp on humour, perhaps the new project will combine a sinister plot with some black comedy, and strike an unexpected chord with a mass audience.
I’m obviously still hooked. This is mostly nitpicking. There are many series far worse, and with better starting premises than this. So, even with some predictable things going on, Bakuman has remained pretty damn fresh after 70 chapters.