I must say, I am impressed by this series, and I don't say that lightly. In terms of story and characters, I am relatively hard to please. It must have depth, and it must be something I believe has potential to grow. Loveless has both of these elements, which is a definite plus.
Obviously, there are a few cliche elements to the story. Ritsuka is a young boy in the classic "abused child" situation, and he also has what some might believe to be amnesia (although, I doubt that's the case). Yes I know, go ahead and roll your eyes. This must be your run-of-the-mill shoujo manga, right? Wrong. At first glance the plot seems somewhat typical, but there is so much beneath the surface, it sets it apart from other stories in its genre.
This manga is packed full of characters who are never quite what they seem, plotlines that always leave you questioning things, and underlying themes that go far beyond what you see on the surface. Soubi in particular, fascinates me. There are so many different facets to him, he leaves you wondering what is behind every word and every smile. People are usually quick to call him a perverted weirdo with a lolicon complex, but he is so much more than that. In some ways, if you look deep enough, he is just as much of a scared little boy as Ritsuka is.
Which brings me to my next point. I must take issue with something said in the review by Misochan. I know others have referenced to it already, but I'd like to emphasize anyway. Here's why.
The comment was on Ritsuka's naivety. The issue was, how could he ever let someone as cruel as his mother manipulate and control him, especially when all she does is hurt him? He shouldn't be such an idiot, right? He needs to face reality, right? Well, show me a 12 year old who doesn't. If he was about 15 or 16, I would agree with you, but this is a child we're talking about. I can't speak for others, but I believe it is safe to say that many children so young are not quite in touch with themselves. Think back for a minute, to a time when you all were that young. What do 12 year old kids generally want?
To be loved and accepted, even if it is from a mother who hates and abuses you. Why? Because they are naive, and they haven't really learned to be their own people yet. They haven't faced reality, because they haven't fully grasped it yet. If Ritsuka was any less naive than he is, this story would never work.
On top of that, Ritsuka as he is now has never known anything other than abuse. He wholeheartedly believes that it is his fault his mother beats him, and that it is his fault the "real" Ritsuka is gone. Does that make him stupid? No. I don't believe that.
Anyway, I just wanted to make how I feel about his character clear.
I admit, Loveless probably isn't for everyone. Some of the themes may be hard to get past, such as Ritsuka's young age and Soubi's romantic attention to him, but if you stick around, it is well worth the ride. There is no absence of fluff for all of you hopeless romantics out there, but there is also a deeper, darker plot; one that might not be expected at first glance. This is definitely worth the read, although I would advise against watching the anime first. It isn't nearly as good.