I love Suzuki Julietta's works, and at first, when I read the beginning of Kamisama Hajimemashita, I thought, "She's changing her style to fit more mainstream shoujo mangas." Sadistic fox, human girl just turned land god, complete lack of regard towards the girl's actual past, kissing contract. I was kind of disappointed, but I kept reading. There were big plot holes (what happened to her dad? what about Mikage?), but I read on anyways. And as you get further and further along, you'll find that Mikage, the former land god, does in fact make another appearance, and although I haven't seen any signs of Nanami's father, hopefully the mangaka will get to that.
What I love most about this manga is the characters. They're cute and funny and emotional, and all of their interactions just makes an adorable manga. It's not groundbreaking, but the mangaka somehow writes in her charm. Nanami is a perfect balance, in my opinion. She's not too strong and confident and powerful, but she's not too ditzy and stupid either. She's not too ridiculously kind, but she's not diabolical either. I think a 'normal person' kind of heroine needs a balance of both sides..and Nanami's good for that. Side-characters come back in later chapters, letting you get to know all of them slowly. Nanami and Tomoe are great together; I love how their romance is more of a gradual build-up, a comfortableness around each other that really shows they have something. It's not your typical shoujo manga- the oh-so-terribly-mean boy who harasses the cute girl and then actually turns out to be in love with her after he rescues her...nope, Tomoe's definitely not that. He may have the sadistic streak that I see in a lot of shoujo male protagonists, but the mangaka writes it in a friendly, funny way that shows off their relationship dynamics even more, along with those sentimental moments. They just get better as the story goes on. Everyone gets better as the story goes on. If you look back at the beginning, you'll realize how much they've all grown and changed.
The art is simple, but it's refreshing. Not everyone has big sparkly eyes and teeny tiny dots for noses. I appreciate the fact that the mangaka tries to distinguish between the characters- Kayako looks distinctly different from Nanami (even if they swapped hairstyles, I would never mistake Kayako for Nanami), Kurama looks nothing like anyone else in the manga, etc. 🙂
Overall, I love this manga. To me, at least, it doesn't matter if it's cliche and stereotypical if it's done well. 😀