Kenta, a freelancer, is reincarnated into a world that resembles a school otome game that his sister likes, and he finds himself a male student with a background character. In his reincarnation, Kenta tries his best to improve his living environment as a commoner, Kent, by making his part-time bakery across the street from his house thrive, but for some reason, more and more attractive women start to appear around him.