Makoto, a 30-year-old virgin, decides to climb the steps to adulthood, meticulously researching and carefully selecting a high-class adult establishment to make his move. However, he stumbles and ends up reincarnated in another world! In this new world, the concepts of chastity and beauty/ugliness are completely reversed from Earth and men are extremely rare. At the local Adventurer’s Guild, the job he’s assigned is Cleric — his task? To calm female adventurers "Curse of Lust" through "rituals" (sex)!

Thus begins Makoto the virgin's endurance battle of 24-hour curse-breaking rituals alongside a big-breasted elf, a tomboyish female knight and a short-stack with enormous breasts! Can he heal the hearts of these women, who are scorned as "ugly" by the world and deeply hurt, through his love-filled rituals?