Quote from luffyg2
I loved this chapter... but the question still remain... what was the point of having all of Ichigo<s friend and family turn against him...Orohime and Chad I understand that they can be useful in a fight but it was kind of useless to change all the other human that cant even fight... anyway I guess we will get more explication when Ginjou and Tsukishima reveal their plan
I guess the whole thing was so that he would learn to trust Ginjou more now that he has nowhere else to turn to. Remember how Ginjou said that Ichigo deosn't even know first thing about Urahara in previous chapter, and how his dad is also a questionable character seeing he never come clean towards Ichigo about his past as a shinigami?
Nevertheless I bet we going to see involvement from Urahara, Ichigo's dad and probably Ishida Uryuu's dad regarding this matter. I'm not too sure about Uryuu's dad seeing how little he plays a hand in such crisis whenever there's trouble in previous chapter. Things have fallen out of hand, with Ichigo being blindsided by Ginjou and Ishida Uryuu incapacitated by Tsukishima. Ichigo's fullbring seems to be Ginjou's objective. Tsukishima? I don't know.. Seeing them working together, its gotta be something big. Next chapter could be the revelation about Ginjou/Tsukishima's objective. Ichigo fullbring is only a much needed leverage for their goal, whatever it is.