i originally had this as a shounen after reading the first volume, but reading some later volumes its not following many of the cliche's, yet neither does it follow shoujo cliches.
the romance runs more like a shounen-romance.
there's more fight than a normal shoujo, but not to the point of shounen-cliche'd fight tournaments with boss' and boss lackie's.

honestly, i'm not sure how to categorize it, so maybe we can discuss it and see where the convo leads?

From the manga: Good Luck, Demon King!

Find out what magazine its published in and you will find out if its Shoujo or Shounen.. its just what the targeted audience is.. nothing more..

Shounen, Shoujo, Seinen, Josei demographics are dependent on what Magazine they're published in.