EDIT in response to the latest comment on top by coolxal: please, PLEASE, he's not a wife beater ;.;. The day Yoshihara-san starts actually gloryfying abusive relationship I'll figuratively burn her works. But If I know this mangaka's style enough , she won't go so low, thanks God (if there's one thing that makes her different from most of the smut around, it's just this). The whole idea of abusive relationships being romantic is just crazy to me by the way.But I agree with you about this manga not being shoujo: according to the tags and usual target it's a josei , darling ;P. And yes, it's awesome, in its own way, though not for the reason you mentioned.
Now, the actual review ^^:
so far (chapter 9) it's probably the most romantic work of Yoshihara-sensei I've had the pleasure to read. She has toned down the innuendos and left more space to explore the characters' personality ( considering the male -and quite bipolar- lead is quite... reserved about his feelings, it's a wise decision. Even if actions can speak louder than words 😉 ). Anyway, where there are innuendos they are as crazy and funny as her standard ^^V. A pretty sweet story, that exploits some clichès, but always making fun of them at the same time. Go, Yoshihara-sensei ^W^!
I''ve looked at the raws of the next volumes (up to volume 5), and I can only confirm this is indeed a (spicy)sweet comedy. The main difference with previous works by this author is that the female lead is more submissive and shy , more traditional in a way , while the male is the dominant one mostly (usually Yoshihara's women are much more assertive and have a rampant libido XD; pure gold comedy-wise). But... she is learning fast 😉 .
You have just to remember that the whole story is centered about the servant-master relationship, and, as it usually happens in Yoshihara's work, concepts are played with, exploited, turned inside out and upside down >3 (ahah, who will be the real master and servant - provided some roles of sort will survive... - at the end?) , always with a smile and sometimes with moving tears.
Just try reading it ^^ .