Martial God Asura gets a worse reputation than mostly anything I've encountered in recent times, and it's all over a few generic genre tropes. Xuanhuan is all about cultivation in an world much more unforgiving than ours, if you want Shounen battles than read Japanese LN's.
First off, no reincarnation in this novel. This is a story of someone growing up with great power and a plethora of enemies along the way, albeit quite a few are made by him. This shows as the character grows up along the way with the reader, either battle wise, common sense or worldly desires, you see the bullied kid, the rash hot-blooded teen, and the more calm headed mid twenties expert. The foundation for the cultivation as well the the world building is some of the most solid I've read in the genre. Names translate smooth and these never get too chaotic in the upper tiers.
He may be considered ruthless, but he is a kid that could kill with a flick of the wrist and I know MANY people today would be worse than this kid with his type of power. Our ancestors were worse than this kid, read history and you will read truly gruesome stuff. This is a world with no technology or science, In our age it's unacceptable but 200 years ago it was commonplace, so quit looking from inside the box all day.
Chu Feng, our MC was a kid born in the upper realms with what seems to be quite the doting father, he wanted his son a great path in a tough world so tweaked his bloodline. Which inadvertently got them kicked out of the realm, and he made a plan to send his son to a weak area to quietly work his way stronger. MC unravels his family's past while the story goes on, all the while killing the people who've wronged him and his friends, also meeting a few females. It's not for the weak hearted as the aforementioned rape or the tragedies that strike our MC while he forges his path through an unforgiving world. A tale filled with beasts, spirits, humans, and gods, and one guys path towards ascension.
It may not be the best LN I've read but top 2 Xuanhuan novel for sure, and one that's actually helped me get a a firmer grasp of China's view of Multiverse and cultivation as it's structured that well. As not only enjoying was enough, helping me enjoy future novels surprised even me and reason I fully recommend this novel.