Kubo should be an illustrator or short story creator rather than long running mangaka. He's struggling with story and character developments and tend to drag the story of one arc for too long. He said it in interview that he only wanted to focus on drawing something cool and didn't care for the story very much.
If only he did shorter story on this manga, it won't suffer from bad backlashes so much. It's hurting the fans too, people wanted more of Bleach back when it came out fresh, then it went down so hard, I could feel Kubo didn't know what the direction of it then started to not cared anymore about this manga he CREATED and wanted it to be ended fast. Despite the rushed full of stupidity ending he gave us.
One that I dislike is Orihime... OMG, I used to like her in the earlier of the series, she's pretty much lovable, but then Kubo decided to give her bs powers and turned her into a goddess princess who everybody needs to protect at all cost due to how awesome she is, how beautiful she is and how big her B00Bs are, so basically a typical useless Mary Sue. Ichigo also a Gary Sue, nobody could defeat him because he's the most badass of them all.
The story from arc to arc also similar a friend needs help, go to rescue the friend, battle scene, more talking, defeat the bad guy, bad guy left, and another friend needs help again, go to the rescue, another bad guy appears,repeat repeat and repeat until Ichigo gets his final form. Then boom, ending where everyone is married and have kids. So disappointed with this series. Again, another manga that started strong then ended badly, on top of that the mangaka didn't even care about it. I get it, you want to express your ideas, but when your idea is having a wrong turn, you need to think why? How this is happening? How can I fix it? Instead of just giving up and put more bs arc on it.