May I suggest distinguishing between pale and fair? Pale implies being possibly sickly to me whereas fair is the commonly used term on beauty products.

On fair skin seeming unhealthy, I've literally seen girls who were very fair with naturally rosy chicks looking very much in the pink of health.

There's a Mandarin saying "一白遮三丑" which roughly translates to "A white complexion can (or is powerful enough to) hide several faults". Being fair ensures your facial features will be the focus like a splash of color across a blank canvas. After all, it's the same concept behind makeup; accentuate your best features and to downplay your flaws.

On preferring fair or tanned girls, like a few posts before mentioned, it's all a matter of personal taste.

Its = possessive form. It's = It is.
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