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Hot Gimmick  
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From VIZ:
In company-owned rabbit-hutch apartments live tenants who can't afford to live anywhere else, and the apartment complex in which high-school girl Hatsumi Narita lives is ruled over by the rumor mongering, self-righteous Mrs. Tachibana. Get on Tachibana's bad side, and life becomes hell. When Hatsumi has to buy a pregnancy test because her popular sister Akane's period is late, Mrs. Tachibana's son, Ryoki, who used to bully Hatsumi as a kid, promises not to tell the world about Hatsumi's secret, only if she becomes his slave. Suddenly, Azusa Hatsumi's protector in their youth, reappears to save her again! He's moving back into the neighborhood! Despite the budding romance between Hatsumi and Azusa, Ryoki has control over her through the secret that could ruin the lives of everyone in Hatsumi's family, and he hasn't forgotten who his slave is.


Related Series
Hot Gimmick S (Novel) (Alternate Story)

Associated Names
รักร้อนซ่อนกล (Thai)

Groups Scanlating

Latest Release(s)
v.11 c.47 by Eternal Blue over 10 years ago
v.11 c.47 by Dakku Manga over 10 years ago
v.10 c.45-46 by Eternal Blue over 10 years ago
Search for all releases of this series

Status in Country of Origin
12 Volumes (Complete)

Completely Scanlated?

Anime Start/End Chapter

User Reviews

2 topics, 31 posts
Click here to view the forum

User Rating
Average: 6.3 / 10.0 (940 votes)
Bayesian Average: 6.31 / 10.0
 14% (131 votes)
 13% (119 votes)
 16% (147 votes)
 13% (118 votes)
 11% (105 votes)
 7% (67 votes)
 5% (51 votes)
 4% (38 votes)
 3% (29 votes)
 14% (135 votes)

Last Updated
November 24th 2017, 7:32pm PST



Category Recommendations





Original Publisher

Serialized In (magazine)
Betsucomi (Shogakukan)

Licensed (in English)

English Publisher
Viz (12 Volumes & 4 Omnibuses - Complete)

Activity Stats (vs. other series)
Weekly Pos #491 increased(+59)
Monthly Pos #737 increased(+106)
3 Month Pos #941 increased(+38)
6 Month Pos #946 decreased(-8)
Year Pos #956 decreased(-59)

List Stats
On 704 reading lists
On 545 wish lists
On 2422 completed lists
On 253 unfinished lists
On 300 custom lists

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Forum Posts
The ending over 6 years ago
Thoughts on Hot Gimmick! over 6 years ago

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User Comments [ Order by usefulness ]

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it was nasty yet romantic   
Rating: 5.0 / 10.0
July 5th, 2008, 1:53pm
i always saw the ad for the HOT GIMMICK in VIZ shojo mangas. i thought it was innocence and good. i read the manga one day online. i then found out the girl was really annnnnoying and she deserved to go to hell. and the guy with the glasses was annoying too. i felt bad for her brother cause he was so nice and hot sad

... Last updated on March 18th, 2010, 6:48pm
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Rating: 1.0 / 10.0
by tango400
July 3rd, 2008, 9:05pm
I picked this up after a lot of recommendations. I had to force myself to get through the first four volumes (each time wanting to give Hatsumi a punch in the face for her to grow some kind of backbone), then I gave up and skipped to the end...and she does not grow AT ALL. I don't really find it funny either. It has a lot of abuse in it. I couldnt continue after the attempted gang rape (and what did she do confused she said sorry afterwards!!)

I guess if you like drama, relationships grounded upon sexual abuse and abuse in general, alright looking guys and if you can relate to the characters and situations, then it might be for you. But it wasn't a manga for me.

... Last updated on July 3rd, 2008, 9:08pm
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Rating: 1.0 / 10.0
by matt_is_the_best
June 10th, 2008, 10:20pm
i had to force myself to finish reading it after... i think the first chapter... if that........ i hate not finishing things. but.. i almost wish i hadn't finished it. the good "brother" deserved so much better! he was too good for her! i'm almost glad he didn't have to be with her.. but.. i still wish he would be more happy.. and live a better life filled with happiness.. and i'm not saying his choice was terrible, it will probably be great for him in the long run.. i just wish he didn't have to go through all that pain to get there. this manga made me so angry. i hate that freaking loser who thinks he is better than everyone else and then thinks he can force himself on any girl he would like and gets away with it... and i really hate that he does. ugh... that's disgusting. in my opinion he felt no love towards her, only lust, because he is a dirty pig that.. ugh.. i most certainly do NOT like him. don't read this. it sucked. it was terrible... *sighs*.. okay.. i think i might be done ranting... or not.. but i should probably stop. anyway.. please do not read it unless you want to waste your time then feel extremely frustrated with the characters. .. just please. don't read it. (by the way, i don't have anything against this manga author/artist/s style or anything, this story just happens to really.. "grind my gears"...)
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was really good, was not awesome   
Rating: 7.0 / 10.0
by juls91
June 6th, 2008, 6:31pm
End of it! lol

well i think this is a really good manga!!!! well i read it all !! hahaha
the guys are hot .. the story is good enough! and i just love tachibana and hatsumi together!!

Spoiler (highlight to view)
Well at first i was like he is not the main character! and he was all selfish and arrogant but i love him soo much cz u can see clearly that he fell for hatsumi, it's just that his life was a lill empty? bcz of the matter with his family, he grew up alone, and now with hatsumi of course u would like to have her all for yourself! and they Did it!! Yay!! hahaha poor ryouki at the end he finally did it!! yay!!

The only thing is that hatsumi was all the time -Idunno what to do- (annoying) but she is a nice character after all..
Asuza gooooooooooshh i loooove him, im sorry but i can't hate him,no one can
Spoiler (highlight to view)
too bad he "wasnt in love with hatsumi"

ah btw i was like
Spoiler (highlight to view)
wtf (lol) with shinogu A PRIEST??¿???!! YOU HAVE TO BE KIDDING ME!!! whats up with subaru's sister-?? she loved him!! but well i can understand a lill, Shinogu was totally in love with hatsumi.. =/

and this manga is really Funny!!!

but damn, i guess im still a lill annoyed about the end

... Last updated on November 7th, 2008, 8:23am
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I Love it! ... but Hate it!   
Rating: 8.7 / 10.0
by ffleur
May 17th, 2008, 12:49pm
I love the general plot... a bit too sadist to tell the truth, but I like a good drama. The character had a lot of potential, there were time that my heart felt so heavy, and I even felt the pain Hatsumi felt every time she was being abused but... DUH! Who wants to be abused f-o-r-e-v-e-r? GROW UP GIRL! GROW STRONGER!
What's the point of passing through so much pain if you don't grow with it? Every character ends up the same as they were before... only more tortured and hurt in the end.
I wish I were a mangaka to write a doujinshi ending for this series... one where everybody grow up and learn to face life with the head held up straight!

...and, personally, it made me feel sorry for being born a woman! >.<'

... Last updated on May 17th, 2008, 12:50pm
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Antics = Love   
Rating: N/A
by Disremembrance
May 4th, 2008, 7:36pm
Aaaah.. nice manga. A much better work than Tokyo Shonen Shoujo, but they both had stuff I had to be careful about reading like I'd get scolded for it.. eheh.
Hatsumi's, Ryouki's and Subaru's antics were hi-larious.
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Rating: 9.0 / 10.0
by intercostalspace
May 2nd, 2008, 12:47pm
i have been reading disappointing ending reviews for this manga, so what i did was read the last 2 chapters and then started reading from chapter 1 onwards. i don't know what's all the fuss with the ending, he was always there for her! alright he was too passionate, but there are guys out there who are like that. in the first half of the 54 chapters, i thought if i were that guy i'd do her and slap her a little too BUT LOVE HER...& he did! add to that, he was faithful, and for crying out loud, she wasn't abused as in "abused." and it didn't last for very long, just hints once or twice. i think in fact he was good for her since he can say/verbalize to people what she can't & he can solve her problems or help one way or the other. her personality just suits him! i don't get it why reviews describe the guys in such exaggerated manner, for me they were just plain male with that certain role to play. what was bad about the story was the unrequited love...overall, entertaining.
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Rating: N/A
by flowerzan
April 5th, 2008, 1:37am
If you dislike characters who are dense, brainless, lack conviction, then this manga is not for you. I was seriously irritated at Hatsumi. Other characters in the story are also annoying but Hatsumi is far more annoying because it is her choices that makes the story revolve in an irritating, unconventional, unrealistic manner. All throughout the story, I wanted to throw things at Hatsumi.
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What is wrong with these people?   
Rating: 2.0 / 10.0
by takotan
April 1st, 2008, 1:23pm
Maybe it's just that I can't stand those series where "hot" guys pursue an ordinary/boring girl in a variety of overly interesting ways, but this series left a bad taste in my mouth. The girl is utterly useless, practically one of those cardboard cutouts with a hole for a face, behind which other girls---the readers, I guess?---can pose. Not that anyone should want to be in her position, ever. Apparently the guys she knows express hate and love in similar ways, namely attempted rape, sexual harassment, and harassment in general. It's impossible to build sympathy for the characters, as one spends most of one's time baffled as to their ridiculous behavior and the rest marveling at the ugliness of the art.

Perhaps calling it ugly is unfair--it's not terrible, but inconsistent and unremarkably shoujo, especially in the first few volumes. I had expected the work to be a fluffy shoujo with a love triangle thrown in, had expected mindless entertainment and perhaps enjoyment. That, needless to say, did not happen. Hot Gimmick has all the clichés and contrived plot lines typical of shoujo romance series, but none of the refreshing innocence that balances those series out. Just... silly people. Really really silly. If you're a master of suspending disbelief and that sort of thing floats your boat, go for it, but if not, avoid it like the plague.

It gets one extra point, though, 'cause I liked the brother biggrin

... Last updated on April 15th, 2008, 1:53pm
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asshole rich guy falls for doormat girl   
Rating: 6.0 / 10.0
by tenshikagami
March 19th, 2008, 11:20am
I like the whole rich guy falls for not-so-rich girl story but in this case the rich guy has moments of total asshole-ness that makes no sense and the girl is just an absolute doormat who is a shame to all womankind. I don't suggest reading this manga if you don't like guys who are abusive and girls who are unassertive, unrealistic, and stutters all the time.

I get why people would understand Hatsumi falling for Ryouki for 'being there' for her blah3, but to me the negative aspects of how he treats her up to this point is just disgusting (Domyoji from hana yori dango was spoiled too but Ryouki is no where near as redeemable -- but this may have to do with the fact that the storytelling of HYD is much better and unfolded through many more volumes). Hatsumi is just the typical shy female protagonist who forgives everything, stands up for barely anything, and has conviction in nothing (I really hope this changes in the end, but no 'strengthening' of her personality has occurred in SEVEN whole volumes).

I'm finishing vol 7 right now and I want to just give up reading this manga but I only got a little over 4 more volumes. I think I'll stick it out because the drawing is pretty consistent and nice (has weird faces sometimes) and there are really sweet tender moments in between all the absurdity and cliches.

Here's hoping that some kind of satisfactory ending is in store for me.

To those who are thinking of reading this because of the love-triangle, read Hana Yori Dango, Vampire Knight, or Parfait Tic instead.
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