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Hot Gimmick  
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From VIZ:
In company-owned rabbit-hutch apartments live tenants who can't afford to live anywhere else, and the apartment complex in which high-school girl Hatsumi Narita lives is ruled over by the rumor mongering, self-righteous Mrs. Tachibana. Get on Tachibana's bad side, and life becomes hell. When Hatsumi has to buy a pregnancy test because her popular sister Akane's period is late, Mrs. Tachibana's son, Ryoki, who used to bully Hatsumi as a kid, promises not to tell the world about Hatsumi's secret, only if she becomes his slave. Suddenly, Azusa Hatsumi's protector in their youth, reappears to save her again! He's moving back into the neighborhood! Despite the budding romance between Hatsumi and Azusa, Ryoki has control over her through the secret that could ruin the lives of everyone in Hatsumi's family, and he hasn't forgotten who his slave is.


Related Series
Hot Gimmick S (Novel) (Alternate Story)

Associated Names
รักร้อนซ่อนกล (Thai)

Groups Scanlating

Latest Release(s)
v.11 c.47 by Eternal Blue over 10 years ago
v.11 c.47 by Dakku Manga over 10 years ago
v.10 c.45-46 by Eternal Blue over 10 years ago
Search for all releases of this series

Status in Country of Origin
12 Volumes (Complete)

Completely Scanlated?

Anime Start/End Chapter

User Reviews

2 topics, 31 posts
Click here to view the forum

User Rating
Average: 6.3 / 10.0 (941 votes)
Bayesian Average: 6.31 / 10.0
 14% (131 votes)
 13% (119 votes)
 16% (147 votes)
 13% (118 votes)
 11% (105 votes)
 7% (67 votes)
 5% (51 votes)
 4% (39 votes)
 3% (29 votes)
 14% (135 votes)

Last Updated
November 24th 2017, 7:32pm PST



Category Recommendations





Original Publisher

Serialized In (magazine)
Betsucomi (Shogakukan)

Licensed (in English)

English Publisher
Viz (12 Volumes & 4 Omnibuses - Complete)

Activity Stats (vs. other series)
Weekly Pos #559 decreased(-5)
Monthly Pos #845 decreased(-4)
3 Month Pos #1007 decreased(-28)
6 Month Pos #987 decreased(-46)
Year Pos #954 decreased(-57)

List Stats
On 704 reading lists
On 544 wish lists
On 2423 completed lists
On 253 unfinished lists
On 302 custom lists

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Forum Posts
The ending over 6 years ago
Thoughts on Hot Gimmick! over 6 years ago

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User Comments [ Order by usefulness ]

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Rating: N/A
by CiellavonNightmare
May 3rd, 2012, 6:28am
It's not as bad as others see it. Ryoki might be a bit over the line but other elements of the story were well laid out. Too bad it ended rather abruptly. Azusa had potential but lost part after being revealed as a 'bad boy'. His character was kinda confusing. Shinogu gave up too quickly and Ryoki is just down right selfish. Hatsumi jumps from one guy to another offering herself which is kinda annoying. If her feelings showed more development and less hesitation, it would've been good. OTherwise, the story was rushed and ending was just...
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Worse female lead EVER   
Rating: 1.0 / 10.0
by Fyrekat42
March 19th, 2012, 1:33pm
Never have I spent more time yelling at a fictional character in my life. At one point, I actually almost threw my iPad across the room. She hasn't a shred of common sense, is totally spineless and weak, ridiculously nosy and yes, a bleedin' idiot. Usually characters that start out this way, that go through 1/10th of the experiences she does, buck up a little and start to clue in about the world around them. Oh ho, not little Hatsumi.

If you start reading this manga, and feel like you want to choke her as opposed to being amused by her idiocy, just stop reading. The feeling NEVER GOES AWAY. She's taken advantage of left and right, from chapter one all the way through the 12 volumes. I kept reading hoping for a turnaround and it never came - not even close. ARGH.

... Last updated on March 19th, 2012, 4:29pm
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Why so serious?   
Rating: N/A
by Fiddle82
February 12th, 2012, 11:07pm

I have experienced abusive relationships and I'd hardly call Ryo and Hatsumi's relationship abusive. It was just another manga about growing up in love. I don't know why some people are taking Ryo's slave threats so seriously. Is it because he got so close, or because Hatsumi let him get so close? Or maybe, its because he wasn't the 4 year old making threats and a grown man? I see no difference, they were still young and inexperienced most importantly. The manga had people having physical relations left and right so I don't see why their close encounters were such a big deal. Ryo believed he could get whatever he wanted because of the way he was brought up. He didn't just sit there and wait to be fed though, he got whatever he wanted by any means necessary. I liked that about his character; he wasn't the stereotypical lazy rich guy. He put so much work into the relationship, some times I forgot he was rich and pampered. Many were turned off by his aggression, I found it hilarious that he had to try so hard to learn how to be gentle. He was also so calculative and plotting while Hatsumi was hardly thinking; the epitome of LOL's when a guy is trying so hard and the girl is not. Would you have read a book where a guy is sincerely trying to be gentle and kind? How many time has that been done? Wringing the dry cloth for more water = yawnfest.

If you think that Hatsumi was a pushover ready to submit, then you missed a vital trait. What Hatsumi needed was confidence. She received confidence when Ryoki chose her again and again, despite having more attractive and luxurious offers. Bigger boob size, more money, intelligence, mother's approval, you get the idea. Remember when she told off that girl? Yeah, Hatsumi had confidence in Ryoki loving her.

Hatsumi was jealous of her sister's good looks, and did not think much of herself. Then came Ryoki, a guy who wanted to possess her and have all of her attention to himself. He was quite in love with her, and I admired that. What he thought was love though and being in charge, he grew out of and learned how to better handle things. Eventually when he is fully sure of her loyalty (possibly after marriage) he will quit being paranoid and stop labeling. She did not realize how dedicated he was, until Ryoki chose a different more obvious approach. There was Ryoki's development - softening up a bit and learning how to love differently. Had Ryoki approached her like that in the beginning, the manga would have been boring and tiresome. Call it abuse, but I just think it was growth between two individuals.

Also for those who think that Hatsumi was still a pushover at the end of the series and that Ryo was still boss; you're wrong. You're not supposed to look at it that way. Ryoki learned exactly how to love her while still keeping his sassy attitude and natural leadership and Hatsumi gained the confidence she needed to be with RYOKI. She gained the confidence specifically to be with him, and nobody else. Hatsumi naturally fits the submissive type and that didn't change. Both personalities didn't change, but their approaches and views towards love and for Hatsumi themselves at the end of the manga did.

For those who think the author handled Shinogu roughly, I think your just bitter that the author chose to be very realistic at the end. I found it as incest, because she could never stop looking at him as a brother and could not find any chemistry between the two. I'd have rather seen Azusa and Hatsumi's relationship developed a bit more, though I liked that Azusa was the lone wolf at the end. Seemed to fit him. I think most here were turned off at Ryo's calculative way of learning how to love her, but lets not forget he also experienced an emotional roller coaster as well. Pissed then worried then jealous and even self reflecting at times.

Some might be mad that Hatsumi was so self sacrificing, and was willing to keel over to his demands and wouldn't stop him. Doesn't mean she has no backbone - it means she is a nice, self sacrificing person as displayed with how she handled her family relations. She may be on the dim side but she has a strong heart and is very humble. Sorry if the author didn't spell it out for you, or you cannot see yourself as being someone so self sacrificing. They're people like that in the world - I'd know.

To end, I thought this manga was done well and I would read it again in a few years.
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Problematic series.   
Rating: N/A
by strangledwords
January 1st, 2012, 7:52pm
The story started off great! There were mysteries, conflicting feelings and a lot of events that created a great beginning. But the storyline quickly turned sour and had me even have to stop reading for long periods of time in fear that my blood pressure would go crazy. The female lead is by far the best example of how you should NOT be in any kind of relationship. She lacked self-respect, was a total doormat for the male love interest, and failed to stand up for herself when she was in danger. The guy had some serious issues as well and it didn't help that she just gave in rather than confront him about things he was doing to her. He abused her not only emotionally, but psychologically as well.
The only good thing about this manga is that it serves as an example of what things to avoid and to really respect yourself. This series is just completely disturbing... I can't even write a proper review about ti anymore, it just bothers me that much.

... Last updated on January 26th, 2014, 7:59pm
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Really amusing   
Rating: N/A
by 1122shadows
December 2nd, 2011, 5:48pm
Hatsumio and Ryoki make an amusing couple. Just read it and laugh and don't get to psyched up by it. Ryoki loves her deeply but he's bitterly jealous about how little attention she gives him, and rightfully so. While Hatsumi doesn't always present her best since she's knee deep in disturbing family affairs and can barely substantiate a romatic relationship. You can probably enjoy this easily but if you get hindered by the psychological profile of Hatsumi's wavering mind, then read something else.
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Absolute crap   
Rating: 1.0 / 10.0
by areumlee
November 22nd, 2011, 10:48pm
this manga has no coherency at all whatsoever. I lose respect for both the girl and the guy, so there's a bunch of crap that goes on and then I barely even care because I don't feel at all attached to the story. I'm not sure why I even read it, I must have been bored to my bones.
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Rating: N/A
by cecropiamoth
November 22nd, 2011, 11:53am
I'm grateful to this hideous manga because it helped me understand women better. After reading this, I spent some time pitying the kind of decision-making by a woman shown in this manga. Pick this kind of boyfriend today, and a few years later when he's tired of you or has just gotten fired or something, you'll end up at the battered woman's center!

Why could no-one see this danger?

Thorough study of the many comments to the manga showed two things. First, the most common favorable base opinion was something like this (from an actual comment to this manga):

"No matter what anyone says i love this manga...Ryoki can make my heart beat really fast when he does something sweet to Hatsumi...sure he's a bit possessive but it's because he really loves the girl..." and, second,

from their phraseology (and lack of command of the English language), I was pretty sure that I could tell that most of those favorable comments were made by very young girls.

There are a bunch of other "Be mean to me and I'll love you, Big Boy!" manga in the shoujo lineup. I found some of them and was horrified again. I began thinking back to those comments to "Hot Gimmick".

I'm a big believer in the "playground analogy to life" school of psychology. All the cruelty and general emotional extemisms we see in, say, middle schoolers don't go out of us when we grow up, they just gets suppressed and live on in us, with only constant work by our mature minds able to keep them in check. And likewise that amazing number of young-girl fans of this manga hadn't yet suppressed this one drive I didn't know they had:

Ladies and gentlemen, I think the great popularity of shoujo manga like this, demonstrates that one part of the innate makeup of women is a desire to be dominated.

I'm sorry things like "Hot Gimmick" are around to get in the way of young girls' growing out of this unfortunate innate tendency.
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I for one loved it!   
Rating: N/A
by SailorCupcake
October 14th, 2011, 10:16am
At first I wasn't going to read it because of all the negative comments, but I was really bored and chose to read it. It was really good, very dramatic, but good. The heroine's boyfriend is kind of annoying with his orders but I got used to it. BUT I wish the manga was about the heroine's little sister. Her story was in fact much more interesting. That's the only reason why I chose to read it more haha. Plus her little sister and her crush are cute. So overall it was good for a shoujo read.
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About the comments.   
Rating: N/A
by Randomfart
September 11th, 2011, 9:19am
I don't actually read manga like this, and I confess not having read this one either. But I just felt like chiming in here.

Is it clear to everyone that this is simply a work of fiction, meant to produce a living for the mangaka? Yes, you may not like it and you are perfectly entitled to that opinion, but please do not parade under an imaginary banner of righteousness, preaching how wrong this manga is and how everyone who disagrees with you is also wrong, and conspiring with the mangaka in a circle of discrimination against women. This is silly, this is elementary school level bullying. Please stop and have some self security as a woman. Not everyone is out to get you.

And please keep the critique as such. I feel a bit shallow saying this without actually reading the manga, but I just couldnt gather anything constructive apart from dislike of the main characters from the comments.
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Rating: 1.0 / 10.0
by loveiszero
September 3rd, 2011, 7:07pm
This manga is a hot mess of an abusive, controlling, possessive relationship. Read this for a How to Not Have a Healthy Relationship 101. Overall, this leaves a very bad taste in my mouth.
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