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Hot Gimmick  
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From VIZ:
In company-owned rabbit-hutch apartments live tenants who can't afford to live anywhere else, and the apartment complex in which high-school girl Hatsumi Narita lives is ruled over by the rumor mongering, self-righteous Mrs. Tachibana. Get on Tachibana's bad side, and life becomes hell. When Hatsumi has to buy a pregnancy test because her popular sister Akane's period is late, Mrs. Tachibana's son, Ryoki, who used to bully Hatsumi as a kid, promises not to tell the world about Hatsumi's secret, only if she becomes his slave. Suddenly, Azusa Hatsumi's protector in their youth, reappears to save her again! He's moving back into the neighborhood! Despite the budding romance between Hatsumi and Azusa, Ryoki has control over her through the secret that could ruin the lives of everyone in Hatsumi's family, and he hasn't forgotten who his slave is.


Related Series
Hot Gimmick S (Novel) (Alternate Story)

Associated Names
รักร้อนซ่อนกล (Thai)

Groups Scanlating

Latest Release(s)
v.11 c.47 by Eternal Blue over 10 years ago
v.11 c.47 by Dakku Manga over 10 years ago
v.10 c.45-46 by Eternal Blue over 10 years ago
Search for all releases of this series

Status in Country of Origin
12 Volumes (Complete)

Completely Scanlated?

Anime Start/End Chapter

User Reviews

2 topics, 31 posts
Click here to view the forum

User Rating
Average: 6.3 / 10.0 (941 votes)
Bayesian Average: 6.31 / 10.0
 14% (131 votes)
 13% (119 votes)
 16% (147 votes)
 13% (118 votes)
 11% (105 votes)
 7% (67 votes)
 5% (51 votes)
 4% (39 votes)
 3% (29 votes)
 14% (135 votes)

Last Updated
November 24th 2017, 7:32pm PST



Category Recommendations





Original Publisher

Serialized In (magazine)
Betsucomi (Shogakukan)

Licensed (in English)

English Publisher
Viz (12 Volumes & 4 Omnibuses - Complete)

Activity Stats (vs. other series)
Weekly Pos #523 increased(+27)
Monthly Pos #737 increased(+106)
3 Month Pos #941 increased(+38)
6 Month Pos #946 decreased(-8)
Year Pos #956 decreased(-59)

List Stats
On 704 reading lists
On 545 wish lists
On 2423 completed lists
On 253 unfinished lists
On 300 custom lists

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Forum Posts
The ending over 6 years ago
Thoughts on Hot Gimmick! over 6 years ago

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User Comments [ Order by usefulness ]

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boil my blood   
Rating: 3.0 / 10.0
by whitespade
August 14th, 2011, 8:28am
the utter spinelessness of the main girl just make me want to vomit. i'm mad at those guys for their cruelty, but i'm more mad at the girl for not having any pride for herself. the only reason why i complete this manga is because my sis bought all the volumes and i read it cos there's nothing to read.

i give it some points cos well, there is realism - the amount of domestic abuse recorded in the crime statistics surely point that allot of women and men are in these sado-maso relationships. and there really are parents that will sell you for less than 'saving face'. but thats it- the realism is just too depressing.

... Last updated on August 14th, 2011, 8:34am
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Good and Bad Points   
Rating: 7.5 / 10.0
by Zina
July 23rd, 2011, 10:02pm
This manga had a few good points, but some really blaring bad points.

Good points: The art was pretty. All the characters had distinct and entertaining/interesting personalities. The star of the show, in my opinion, was the brother character, because he was so charming in comparison to ALL the other characters. Although, his ending made me go O.o . Also, the side character romance was adorable.

Bad points: The mothers in this manga are bad people. Not I-kill-you bad, but they were all completely selfish people. The lead female was always manipulated by others. A lot of varying types of abuse go on, and she just takes all of it.

The I-don't-know-how-I-feel-about-these-parts points: The male lead didn't develop that much throughout the story. He sort of stayed the same way, and didn't change much. I can't decide whether or not I like this, because his character always entertained me, except for when I was like, "GET A CLUE ALREADY, YOU DUMMY!" Secondly, people forgave and forgot a lot in this manga, even when the offenses seemed unforgivable. It was almost like the characters were too lazy to deal with the problem. Sadly, I think that this reaction is somewhat realistic, hence why this point is in this section.

In total, I suggest that you pick it up, and read past the first arc. If you sort of enjoy the characters and the tone of the story by then, then continue reading it. Otherwise, please put it down, because the tone/characters/plot stays the same quality throughout the rest. I enjoyed it, but it by no means is for everyone. The amount of abuse that the female lead gets from everyone is ridiculous, and she basically accepts ALL of it.
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Just terrible...   
Rating: N/A
by ForteAtrox
July 14th, 2011, 6:37pm
This series is not 'great' and it is nowhere close to 'good' or even 'decent.' It is absolutely terrible. So bad I can't even give it a 1 because I believe it deserves NOTHING.
I don't even know how it made it up to 12 volumes. But let me tell you.. it was 12 volumes of pure angst. Now before people go about "nobody made you read it" and all that boring nonsense, let me just say this, in the beginning I read it because I found it amusing then it started falling into a sh** hole, but I had hope that it would dig itself out in a new found glory. Every chapter I hoped and prayed, but by the time I reached the end of volume 11, I knew I had to abandon any hope I had for the series and I was too far ahead to just toss it out.
Spoiler (mouse over to view)
The main female character is an absolute idiot, she can't do anything, she's like a robot people just order around.
The guy she ends up with is PMSing 24/7, "I want you" "I hate you" "STAY WITH ME!" "I don't need you." Now that I think about it, he's almost like Edward Cullens from Twilight but worse.
Now my favorite character was the brother who wasn't actually her brother and I had hoped she would end up with him because he seemed to be the ONLY character with an ounce of decency, but of course, he has no balls and when she rejects him, he goes off to become a lone monk in the mountains. Even for a stupid typical shoujo this series was REALLY bad. It's not real I get it, but that's not an excuse for being an absolute piece of sh**.
-Sigh- What I'm basically trying to say is...

SPARE yourself the torture and don't even CONSIDER reading this series.
After reading this I was left with such a bad impression I don't even want to touch any of the series AIHARA Miki does.

... Last updated on July 14th, 2011, 6:38pm
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Addicting/really better than people say   
Rating: 9.0 / 10.0
by toffeefudge
July 3rd, 2011, 5:57am
Maybe I'm one of those girls that secretly likes an aggressive guy, but I found the plot really well developed and hot/romantically addicting. Though the male lead acts like an asshole, it's clearly a front he puts up because he's afraid to tell her his feelings (he's really putty in her hands). The plot dynamic is that the male lead really wants the girl to be his girlfriend/treat her like the princess, but is afraid she'll leave so keep finding excuses to abuse her/make her stay with him. The girl kind of likes being picked on a little and is unsure of her feeling in return, and keeps trying to run away at first before realizing that he's not the asshole he pretends to be.
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degrading and dumb   
Rating: 5.0 / 10.0
by cherrykookie
June 26th, 2011, 3:24am
I read this due to the pretty artwork and its popularity.
After reading it, i seriously don't understand why its so popular. Why?!
The female is dumb and the main male is abusive and controlling..what SADIST leads!
The only things i liked about this manga Shinogu because he was sexy and the artwork.

... Last updated on June 26th, 2011, 3:24am
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Surprisingly enjoyable   
Rating: N/A
by musicalmaria25
April 12th, 2011, 5:09pm
I thought I would hate this manga, all the reviews are pretty bad. But yeah, the main girl is a wishy washy girl who can't seem to think for herself and ends up with a guy who kind of sexually harasses her in the beginning. But really, what do people expect? Some people are like that, it's realistic in a way. Not ALL girls are like that, not even very many are, but there are a few that have personalities like this. No one is perfect, people are jerks and they are selfish and they make HUGE mistakes. I feel like that is a part of this manga. Plus, you can't just date a guy because he is nice. Maybe you shouldn't date jerks either, but I think the other reviewers are definitely overdoing the character hate.
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UGH! No!   
Rating: N/A
by timeless-x
March 29th, 2011, 9:18pm
Honestly, this was one of the most degrading manga I've ever read. It's absolutely disgusting! How could you ever fall in love with someone who pushed you down a flight of stairs...AS A CHILD! The reason why he pushed her was stupid too. I don't care if the whole thing was unintentional. And he's so abrasive and abusive, it's so awful to think that she ends up with him, merely hoping that he will eventually change his ways. I got so pissed off that I actually couldn't read it until the very end.

It's like telling girls it's okay to be with a boy who tells you that you have to give him all of your attention, that you can't be with others you care about like your friends or family. This manga is disgusting and I absolutely hated it. I wouldn't even give it a 1/10. Don't read it, please. And if you do like it... well, to each their own I guess.
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Insult to any woman   
Rating: 1.0 / 10.0
by cowsrawesome
March 27th, 2011, 1:15am
I couldn't stand this manga and couldn't finish it. I wanted to find out why it was so popular and cannot even begin to fathom why any woman would even begin to enjoy reading this. It is a serious insult to any independent and thinking woman out there who has any amount of respect for herself. I know I shouldn't expect much from a feministic standpoint when I read mangas, but this was beyond horrific. The heroine was disgustingly pathetic and the man she falls for is even worse, I guess they sort of deserve each other in a sick sense of poetic justice but still, this sickened me. It really bothers me that people actually read this and enjoy it, I mean come on women! Where's your sense of pride, dignity, and self-respect? Making abuse/rape seem acceptable is grotesque and abhorrent. I cannot express my hatred for this manga enough.

I realize that this is a piece of fiction, but the normalization of submissive women and the general affirmation of kyriocentric thought is extremely disheartening. What some people don't seem to realize is that even while you think you are escaping into a piece of fiction, you are being molded and indoctrinated into that society's expectations.

... Last updated on October 23rd, 2011, 11:39am
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worst manga ever   
Rating: 1.0 / 10.0
by conundrumy
March 11th, 2011, 2:44pm
complete waste of time. There is no logic in story. No character development, stupid, nonsense plot....
the main guy is an asshole (one of the types that have potential to beat his wife). And the main girl is just not standing up herself in anything. I was really disturbed while reading it. Don't read it if you don't want to be sorry for reading it.
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Rating: 1.0 / 10.0
by buywrong
December 9th, 2010, 8:12pm
I totally with everyone that had rated this manga bad, especially yblees!
Total rubbish, ugly art, girl that can't stand up for herself, can't think for herself and I am seriously doubting what common sense / moral code she is bought up with! Insult to all females!!!!!!!!!!!!!!
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