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Yaoi or yuri?
I'm female and I prefer yuri
I'm female and I prefer yaoi
I'm female and I prefer neither
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I'm male and I prefer yuri
I'm male and I prefer yaoi
I'm male and I prefer neither
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Hot Gimmick  
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From VIZ:

In company-owned rabbit-hutch apartments live tenants who can't afford to live anywhere else, and the apartment complex in which high-school girl Hatsumi Narita lives is ruled over by the rumor mongering, self-righteous Mrs. Tachibana. Get on Tachibana's bad side, and life becomes hell. When Hatsumi has to buy a pregnancy test because her popular sister Akane's period is late, Mrs. Tachibana's son, Ryoki, who used to bully Hatsumi as a kid, promises not to tell the world about Hatsumi's secret, only if she becomes his slave. Suddenly, Azusa Hatsumi's protector in their youth, reappears to save her again! He's moving back into the neighborhood! Despite the budding romance between Hatsumi and Azusa, Ryoki has control over her through the secret that could ruin the lives of everyone in Hatsumi's family, and he hasn't forgotten who his slave is!


Related Series
Hot Gimmick S (Novel) (Alternate Story)

Associated Names
รักร้อนซ่อนกล (Thai)

Groups Scanlating

Latest Release(s)
v.11 c.47 by Eternal Blue (2797d ago)
v.11 c.47 by Dakku Manga (2815d ago)
v.10 c.45-46 by Eternal Blue (2833d ago)
Search for all releases of this series

Status in Country of Origin
12 Volumes (Complete)

Completely Scanlated?

Anime Start/End Chapter

User Reviews

2 topics, 31 posts
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User Rating
Average: 6.4 / 10.0 (887 votes)
Bayesian Average: 6.42 / 10.0
 14% (127 votes)
 13% (116 votes)
 16% (142 votes)
 13% (114 votes)
 11% (95 votes)
 7% (59 votes)
 5% (48 votes)
 4% (35 votes)
 3% (29 votes)
 14% (122 votes)

Last Updated
July 14th 2014, 2:08pm PST



Category Recommendations





Original Publisher

Serialized In (magazine)
Betsucomi (Shogakukan)

Licensed (in English)

English Publisher
Viz (12 Volumes & 4 Omnibuses - Complete)

Activity Stats (vs. other series)
Weekly Pos #726 increased(+19)
Monthly Pos #881 increased(+98)
3 Month Pos #1034 decreased(-11)
6 Month Pos #1036 decreased(-61)

List Stats
On 682 reading lists
On 521 wish lists
On 2290 completed lists
On 243 unfinished lists
On 254 custom lists

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Forum Posts
The ending 1108 days, 7 hours, 3 minutes ago
Thoughts on Hot Gimmick! 1135 days, 13 hours, 11 minutes ago

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User Comments [ Order by usefulness ]

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I Love it! ... but Hate it!   
Rating: 8.7 / 10.0
by ffleur
May 17th, 2008, 12:49pm
I love the general plot... a bit too sadist to tell the truth, but I like a good drama. The character had a lot of potential, there were time that my heart felt so heavy, and I even felt the pain Hatsumi felt every time she was being abused but... DUH! Who wants to be abused f-o-r-e-v-e-r? GROW UP GIRL! GROW STRONGER!
What's the point of passing through so much pain if you don't grow with it? Every character ends up the same as they were before... only more tortured and hurt in the end.
I wish I were a mangaka to write a doujinshi ending for this series... one where everybody grow up and learn to face life with the head held up straight!

...and, personally, it made me feel sorry for being born a woman! >.<'

... Last updated on May 17th, 2008, 12:50pm
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Antics = Love   
Rating: N/A
by Disremembrance
May 4th, 2008, 7:36pm
Aaaah.. nice manga. A much better work than Tokyo Shonen Shoujo, but they both had stuff I had to be careful about reading like I'd get scolded for it.. eheh.
Hatsumi's, Ryouki's and Subaru's antics were hi-larious.
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Rating: 9.0 / 10.0
by intercostalspace
May 2nd, 2008, 12:47pm
i have been reading disappointing ending reviews for this manga, so what i did was read the last 2 chapters and then started reading from chapter 1 onwards. i don't know what's all the fuss with the ending, he was always there for her! alright he was too passionate, but there are guys out there who are like that. in the first half of the 54 chapters, i thought if i were that guy i'd do her and slap her a little too BUT LOVE HER...& he did! add to that, he was faithful, and for crying out loud, she wasn't abused as in "abused." and it didn't last for very long, just hints once or twice. i think in fact he was good for her since he can say/verbalize to people what she can't & he can solve her problems or help one way or the other. her personality just suits him! i don't get it why reviews describe the guys in such exaggerated manner, for me they were just plain male with that certain role to play. what was bad about the story was the unrequited love...overall, entertaining.
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Rating: N/A
by flowerzan
April 5th, 2008, 1:37am
If you dislike characters who are dense, brainless, lack conviction, then this manga is not for you. I was seriously irritated at Hatsumi. Other characters in the story are also annoying but Hatsumi is far more annoying because it is her choices that makes the story revolve in an irritating, unconventional, unrealistic manner. All throughout the story, I wanted to throw things at Hatsumi.
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What is wrong with these people?   
Rating: 2.0 / 10.0
by takotan
April 1st, 2008, 1:23pm
Maybe it's just that I can't stand those series where "hot" guys pursue an ordinary/boring girl in a variety of overly interesting ways, but this series left a bad taste in my mouth. The girl is utterly useless, practically one of those cardboard cutouts with a hole for a face, behind which other girls---the readers, I guess?---can pose. Not that anyone should want to be in her position, ever. Apparently the guys she knows express hate and love in similar ways, namely attempted rape, sexual harassment, and harassment in general. It's impossible to build sympathy for the characters, as one spends most of one's time baffled as to their ridiculous behavior and the rest marveling at the ugliness of the art.

Perhaps calling it ugly is unfair--it's not terrible, but inconsistent and unremarkably shoujo, especially in the first few volumes. I had expected the work to be a fluffy shoujo with a love triangle thrown in, had expected mindless entertainment and perhaps enjoyment. That, needless to say, did not happen. Hot Gimmick has all the clichés and contrived plot lines typical of shoujo romance series, but none of the refreshing innocence that balances those series out. Just... silly people. Really really silly. If you're a master of suspending disbelief and that sort of thing floats your boat, go for it, but if not, avoid it like the plague.

It gets one extra point, though, 'cause I liked the brother biggrin

... Last updated on April 15th, 2008, 1:53pm
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asshole rich guy falls for doormat girl   
Rating: 6.0 / 10.0
by tenshikagami
March 19th, 2008, 11:20am
I like the whole rich guy falls for not-so-rich girl story but in this case the rich guy has moments of total asshole-ness that makes no sense and the girl is just an absolute doormat who is a shame to all womankind. I don't suggest reading this manga if you don't like guys who are abusive and girls who are unassertive, unrealistic, and stutters all the time.

I get why people would understand Hatsumi falling for Ryouki for 'being there' for her blah3, but to me the negative aspects of how he treats her up to this point is just disgusting (Domyoji from hana yori dango was spoiled too but Ryouki is no where near as redeemable -- but this may have to do with the fact that the storytelling of HYD is much better and unfolded through many more volumes). Hatsumi is just the typical shy female protagonist who forgives everything, stands up for barely anything, and has conviction in nothing (I really hope this changes in the end, but no 'strengthening' of her personality has occurred in SEVEN whole volumes).

I'm finishing vol 7 right now and I want to just give up reading this manga but I only got a little over 4 more volumes. I think I'll stick it out because the drawing is pretty consistent and nice (has weird faces sometimes) and there are really sweet tender moments in between all the absurdity and cliches.

Here's hoping that some kind of satisfactory ending is in store for me.

To those who are thinking of reading this because of the love-triangle, read Hana Yori Dango, Vampire Knight, or Parfait Tic instead.
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Rating: 9.0 / 10.0
by blueseeker
March 14th, 2008, 12:15am
I almost let this one pass because of previous comments but after giving it a chance i realize some people just did not understand it well. Here we have a stupidly dense girl who cannot make up her mind on how she should feel about a person, i swear it is the only thing that will annoy readers because her denseness goes on almost to the end. Some commented that Ryoki was mean and could not understand why she would develop feelings for him, i disagree because he was always there for her. Yes because he is an only child, has a weird family for example and had no previous experiences in relationships he goes about things the wrong way but his feelings and actions are quite pure....lets call it a child who bullies the girl he likes. I for one could not stand the Asuza kid no matter how nice he may have acted at times since it just seemed to convenient. Lets not even talk about the "brother" because although he is nice and adores his "sister" i still do not get a loving relationship that could have develop from those two. Overall this is pack with drama and misunderstanding almost to the very end which can sometimes make you frustrated but it was nice about the end.
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Rating: 2.0 / 10.0
by pearlized
February 28th, 2008, 4:16pm
so I started this and pushed myself through 8 volumes, hoping it would get better. but my god.. this manga is terrible. the only stuff in here is rapists & sadists & over-controlling guys. don't read it.
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Ok but ended on a sour note   
Rating: 6.0 / 10.0
by Cottoni
February 6th, 2008, 2:04pm

First up, I disliked the ending of course. Not just for who Hatsumi ends up with, but also the lack of closure on Azusa's subplot. Overall, the storytelling was engaging enough to keep me reading till volume 10, but I really had to force myself to read the last 2 (I hate leaving stuff unfinished). The worst thing was the lack of character development, Azusa was the only character that changed and redeemed himself, his twist was also interesting. Hatsumi and Ryouki on the other hand was irritating to begin with and did not change, Ryouki in particular was in dire need of growth and maturity. Learning of his background may have earnt him sympathy, but without emotional growth, the sympathy dried up.
Shinogu was my favourite, being a very sweet guy and how he kept popping up everywhere cos of all his jobs, but he didn't have enough screen time at the beginning to even give his character a chance to develop. This got a 6 rather than a 8 because of the ending.
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Good but not Great   
Rating: 8.0 / 10.0
by daydreamer87
February 2nd, 2008, 8:09pm
This manga's biggest plus where the twists and turns in the story. The biggest drawback was the sucky ending and poor characters. Had things turned out differently or if Shinogu reaction to the ending had been slightly less dramatic i would probably have loved the manga, but with the ending it has, i thought it was good but not great
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