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Hot Gimmick  
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From VIZ:

In company-owned rabbit-hutch apartments live tenants who can't afford to live anywhere else, and the apartment complex in which high-school girl Hatsumi Narita lives is ruled over by the rumor mongering, self-righteous Mrs. Tachibana. Get on Tachibana's bad side, and life becomes hell. When Hatsumi has to buy a pregnancy test because her popular sister Akane's period is late, Mrs. Tachibana's son, Ryoki, who used to bully Hatsumi as a kid, promises not to tell the world about Hatsumi's secret, only if she becomes his slave. Suddenly, Azusa Hatsumi's protector in their youth, reappears to save her again! He's moving back into the neighborhood! Despite the budding romance between Hatsumi and Azusa, Ryoki has control over her through the secret that could ruin the lives of everyone in Hatsumi's family, and he hasn't forgotten who his slave is!


Related Series
Hot Gimmick S (Novel) (Alternate Story)

Associated Names
รักร้อนซ่อนกล (Thai)

Groups Scanlating

Latest Release(s)
v.11 c.47 by Eternal Blue (2912d ago)
v.11 c.47 by Dakku Manga (2930d ago)
v.10 c.45-46 by Eternal Blue (2948d ago)
Search for all releases of this series

Status in Country of Origin
12 Volumes (Complete)

Completely Scanlated?

Anime Start/End Chapter

User Reviews

2 topics, 31 posts
Click here to view the forum

User Rating
Average: 6.3 / 10.0 (894 votes)
Bayesian Average: 6.32 / 10.0
 14% (126 votes)
 13% (117 votes)
 16% (142 votes)
 13% (115 votes)
 11% (97 votes)
 7% (60 votes)
 5% (48 votes)
 4% (35 votes)
 3% (29 votes)
 14% (125 votes)

Last Updated
February 26th 2015, 4:12am PST



Category Recommendations





Original Publisher

Serialized In (magazine)
Betsucomi (Shogakukan)

Licensed (in English)

English Publisher
Viz (12 Volumes & 4 Omnibuses - Complete)

Activity Stats (vs. other series)
Weekly Pos #738 increased(+85)
Monthly Pos #1006 increased(+59)
3 Month Pos #1078 increased(+24)
6 Month Pos #985 decreased(-19)

List Stats
On 679 reading lists
On 524 wish lists
On 2307 completed lists
On 247 unfinished lists
On 259 custom lists

Note: You must be logged in to update information on this page.

Forum Posts
The ending 1223 days, 15 hours, 18 minutes ago
Thoughts on Hot Gimmick! 1250 days, 21 hours, 27 minutes ago

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User Comments [ Order by usefulness ]

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Problematic series.   
Rating: N/A
by strangledwords
January 1st, 2012, 7:52pm
The story started off great! There were mysteries, conflicting feelings and a lot of events that created a great beginning. But the storyline quickly turned sour and had me even have to stop reading for long periods of time in fear that my blood pressure would go crazy. The female lead is by far the best example of how you should NOT be in any kind of relationship. She lacked self-respect, was a total doormat for the male love interest, and failed to stand up for herself when she was in danger. The guy had some serious issues as well and it didn't help that she just gave in rather than confront him about things he was doing to her. He abused her not only emotionally, but psychologically as well.
The only good thing about this manga is that it serves as an example of what things to avoid and to really respect yourself. This series is just completely disturbing... I can't even write a proper review about ti anymore, it just bothers me that much.

... Last updated on January 26th, 2014, 7:59pm
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Really amusing   
Rating: N/A
by 1122shadows
December 2nd, 2011, 5:48pm
Hatsumio and Ryoki make an amusing couple. Just read it and laugh and don't get to psyched up by it. Ryoki loves her deeply but he's bitterly jealous about how little attention she gives him, and rightfully so. While Hatsumi doesn't always present her best since she's knee deep in disturbing family affairs and can barely substantiate a romatic relationship. You can probably enjoy this easily but if you get hindered by the psychological profile of Hatsumi's wavering mind, then read something else.
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Absolute crap   
Rating: 1.0 / 10.0
by areumlee
November 22nd, 2011, 10:48pm
this manga has no coherency at all whatsoever. I lose respect for both the girl and the guy, so there's a bunch of crap that goes on and then I barely even care because I don't feel at all attached to the story. I'm not sure why I even read it, I must have been bored to my bones.
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Rating: N/A
by cecropiamoth
November 22nd, 2011, 11:53am
I'm grateful to this hideous manga because it helped me understand women better. After reading this, I spent some time pitying the kind of decision-making by a woman shown in this manga. Pick this kind of boyfriend today, and a few years later when he's tired of you or has just gotten fired or something, you'll end up at the battered woman's center!

Why could no-one see this danger?

Thorough study of the many comments to the manga showed two things. First, the most common favorable base opinion was something like this (from an actual comment to this manga):

"No matter what anyone says i love this manga...Ryoki can make my heart beat really fast when he does something sweet to Hatsumi...sure he's a bit possessive but it's because he really loves the girl..." and, second,

from their phraseology (and lack of command of the English language), I was pretty sure that I could tell that most of those favorable comments were made by very young girls.

There are a bunch of other "Be mean to me and I'll love you, Big Boy!" manga in the shoujo lineup. I found some of them and was horrified again. I began thinking back to those comments to "Hot Gimmick".

I'm a big believer in the "playground analogy to life" school of psychology. All the cruelty and general emotional extemisms we see in, say, middle schoolers don't go out of us when we grow up, they just gets suppressed and live on in us, with only constant work by our mature minds able to keep them in check. And likewise that amazing number of young-girl fans of this manga hadn't yet suppressed this one drive I didn't know they had:

Ladies and gentlemen, I think the great popularity of shoujo manga like this, demonstrates that one part of the innate makeup of women is a desire to be dominated.

I'm sorry things like "Hot Gimmick" are around to get in the way of young girls' growing out of this unfortunate innate tendency.
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I for one loved it!   
Rating: N/A
by SailorCupcake
October 14th, 2011, 10:16am
At first I wasn't going to read it because of all the negative comments, but I was really bored and chose to read it. It was really good, very dramatic, but good. The heroine's boyfriend is kind of annoying with his orders but I got used to it. BUT I wish the manga was about the heroine's little sister. Her story was in fact much more interesting. That's the only reason why I chose to read it more haha. Plus her little sister and her crush are cute. So overall it was good for a shoujo read.
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About the comments.   
Rating: N/A
by Randomfart
September 11th, 2011, 9:19am
I don't actually read manga like this, and I confess not having read this one either. But I just felt like chiming in here.

Is it clear to everyone that this is simply a work of fiction, meant to produce a living for the mangaka? Yes, you may not like it and you are perfectly entitled to that opinion, but please do not parade under an imaginary banner of righteousness, preaching how wrong this manga is and how everyone who disagrees with you is also wrong, and conspiring with the mangaka in a circle of discrimination against women. This is silly, this is elementary school level bullying. Please stop and have some self security as a woman. Not everyone is out to get you.

And please keep the critique as such. I feel a bit shallow saying this without actually reading the manga, but I just couldnt gather anything constructive apart from dislike of the main characters from the comments.
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Rating: 1.0 / 10.0
by loveiszero
September 3rd, 2011, 7:07pm
This manga is a hot mess of an abusive, controlling, possessive relationship. Read this for a How to Not Have a Healthy Relationship 101. Overall, this leaves a very bad taste in my mouth.
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boil my blood   
Rating: 3.0 / 10.0
by whitespade
August 14th, 2011, 8:28am
the utter spinelessness of the main girl just make me want to vomit. i'm mad at those guys for their cruelty, but i'm more mad at the girl for not having any pride for herself. the only reason why i complete this manga is because my sis bought all the volumes and i read it cos there's nothing to read.

i give it some points cos well, there is realism - the amount of domestic abuse recorded in the crime statistics surely point that allot of women and men are in these sado-maso relationships. and there really are parents that will sell you for less than 'saving face'. but thats it- the realism is just too depressing.

... Last updated on August 14th, 2011, 8:34am
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Good and Bad Points   
Rating: 7.5 / 10.0
by Zina
July 23rd, 2011, 10:02pm
This manga had a few good points, but some really blaring bad points.

Good points: The art was pretty. All the characters had distinct and entertaining/interesting personalities. The star of the show, in my opinion, was the brother character, because he was so charming in comparison to ALL the other characters. Although, his ending made me go O.o . Also, the side character romance was adorable.

Bad points: The mothers in this manga are bad people. Not I-kill-you bad, but they were all completely selfish people. The lead female was always manipulated by others. A lot of varying types of abuse go on, and she just takes all of it.

The I-don't-know-how-I-feel-about-these-parts points: The male lead didn't develop that much throughout the story. He sort of stayed the same way, and didn't change much. I can't decide whether or not I like this, because his character always entertained me, except for when I was like, "GET A CLUE ALREADY, YOU DUMMY!" Secondly, people forgave and forgot a lot in this manga, even when the offenses seemed unforgivable. It was almost like the characters were too lazy to deal with the problem. Sadly, I think that this reaction is somewhat realistic, hence why this point is in this section.

In total, I suggest that you pick it up, and read past the first arc. If you sort of enjoy the characters and the tone of the story by then, then continue reading it. Otherwise, please put it down, because the tone/characters/plot stays the same quality throughout the rest. I enjoyed it, but it by no means is for everyone. The amount of abuse that the female lead gets from everyone is ridiculous, and she basically accepts ALL of it.
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Just terrible...   
Rating: N/A
by ForteAtrox
July 14th, 2011, 6:37pm
This series is not 'great' and it is nowhere close to 'good' or even 'decent.' It is absolutely terrible. So bad I can't even give it a 1 because I believe it deserves NOTHING.
I don't even know how it made it up to 12 volumes. But let me tell you.. it was 12 volumes of pure angst. Now before people go about "nobody made you read it" and all that boring nonsense, let me just say this, in the beginning I read it because I found it amusing then it started falling into a sh** hole, but I had hope that it would dig itself out in a new found glory. Every chapter I hoped and prayed, but by the time I reached the end of volume 11, I knew I had to abandon any hope I had for the series and I was too far ahead to just toss it out.
Spoiler (mouse over to view)
The main female character is an absolute idiot, she can't do anything, she's like a robot people just order around.
The guy she ends up with is PMSing 24/7, "I want you" "I hate you" "STAY WITH ME!" "I don't need you." Now that I think about it, he's almost like Edward Cullens from Twilight but worse.
Now my favorite character was the brother who wasn't actually her brother and I had hoped she would end up with him because he seemed to be the ONLY character with an ounce of decency, but of course, he has no balls and when she rejects him, he goes off to become a lone monk in the mountains. Even for a stupid typical shoujo this series was REALLY bad. It's not real I get it, but that's not an excuse for being an absolute piece of sh**.
-Sigh- What I'm basically trying to say is...

SPARE yourself the torture and don't even CONSIDER reading this series.
After reading this I was left with such a bad impression I don't even want to touch any of the series AIHARA Miki does.

... Last updated on July 14th, 2011, 6:38pm
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