From J-Novel Club:

J-Novel Club is a digital publishing company started by translators and fans like you! Our mission is to translate and release the coolest, funnest, and newest light novels from Japan to the world. We saw that the fans really want to check out the latest light novels, but very few of them were being officially released in English. So, founder Sam Pinansky decided to gather together the best group of Japanese to English translators and editors, and headed over to the Japanese publishers to license content. To his surprise, some of them actually said yes!

By focusing on digital releases, and providing a membership service to let people read the books as soon as they are translated, our goal is to build a community of light novel readers and to grow the market, so that more and more releases can be officially licensed and translated. We won't just publish the big hit light novels that get anime adaptations, but also newer titles or books from small publishers and web novels... as long as it's a blast to read, we'll bring it to you! So pull out your tablet or ereader, sit down in a comfy chair, and join the club!