All I am thinking. Character development? What character development? Wrong one huge ass war to the next without anyroom for any growth of the story or the characters. But then again on this week chapter of Reborn, the bad guys just stood there while the good guys having conversation which is rather stupid too.
Some one is kiddnapped -> Ichigo goes to hueco mondo to save her -> Bad guys leave hueco mondo and attack town/shinigami headquarters.
Unless some twist like the quinceys commuting mass murder in the Shinigami headquarters, or ishida turning out to be a spy who has been observing ichigo because ichigo is the grandson of the soul king I'll. ...I'll ... do nothing and keep reading