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Akuma wa Hohoemu  
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From Blissful Sin:

1-4) The Devil Smiles
The second son in a family of beauties, Naruse Shouta, is a world-famous hairstylist and model. He constantly showers affection over Ichii Hisashi, the grim but pure-hearted high school student who lives across the street. Due to his self-imposed "Under 18 is Prohibited" rule, Shouta has been impatiently waiting for Hisashi to grow up. However, none too soon, Hisashi's 18th birthday approaches...

The 'Kawaii Akuma' side-story makes its entrance!

5) Tactics


Related Series
Itoshii Akuma (Prequel)
Koishii Akuma (Sequel)

Associated Names
Улыбка Дьявола (Russian)
The Demon Smiles
The Devil Smiles

Groups Scanlating

Latest Release(s)
c.Special - Akuma wa Madoromu by Blissful Sin about 1 year ago
c.Special - Mukashi Mukashi no k by Blissful Sin about 1 year ago
c.Card- Hisashi-kun's Diary by Blissful Sin over 2 years ago
Search for all releases of this series

Status in Country of Origin
1 Volume (Complete)

Completely Scanlated?

Anime Start/End Chapter

User Reviews


User Rating
Average: 7.9 / 10.0 (300 votes)
Bayesian Average: 7.77 / 10.0
 30% (90 votes)
 17% (52 votes)
 20% (60 votes)
 13% (39 votes)
 6% (19 votes)
 5% (14 votes)
 2% (6 votes)
 0% (1 votes)
 1% (4 votes)
 5% (15 votes)

Last Updated
December 10th 2017, 2:43pm PST



Category Recommendations





Original Publisher

Serialized In (magazine)

Licensed (in English)

English Publisher

Activity Stats (vs. other series)
Weekly Pos #681 increased(+166)
Monthly Pos #1138 increased(+320)
3 Month Pos #1641 increased(+53)
6 Month Pos #1861 increased(+36)

List Stats
On 298 reading lists
On 263 wish lists
On 1270 completed lists
On 18 unfinished lists
On 323 custom lists

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Forum Posts
Can't wait! over 7 years ago

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User Comments [ Order by time added ]

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Curls get the girls...Guys, too?   
Rating: 10.0 / 10.0
by voraciouszest
July 24th, 2011, 2:15am
Nearly two years ago now, when I first began proofreading Kawaii Akuma, I fell in love with a certain curly-haired villain. He first appeared, albeit briefly, in Hisashi-kun's Diary - a short comic featured on Akuma's inside cover. What can I say? He had me with; "...have you peeled it back yet?" I began practicing long-distance mind control and, last year, finally succeeded in brainwashing Madarame Hiro into creating Akuma wa Hohoemu. Or not. But I'm bloody well glad that I can finally read about the middle Naruse brother and his obsessive love for the giant softy, Hisashi.

No other character has had an affect on me like Shouta has. He really is a despicable man - selfish, manipulative and vain. Up until now, all we've seen of Shouta is through the eyes of his victim/love interest, Hisashi, and who can blame the poor thing for being a little wary of the Onii-san living next door? For years, Shouta has made it his mission in life to monitor and control every little detail of Hisashi's life as he lies in wait for the big day. The big day, of course, is Hisashi's 18th birthday, which is incidentally the legal age of consent in Japan. But things happens, as they tend to do, and in the meantime we learn a lot about Shouta and how he came to be who he is and how much he really cares.

I can't recommend this manga enough. Really. It's funny, sentimental in all the right places and true to its characters. There are plenty of opportunities where the mangaka had the opportunity to take the easy way out - to turn Shouta into a completely decent human being, to turn Hisashi into a submissive uke - but she doesn't. I can only imagine that Madarame Hiro is a character writer. Her characters really come to life and take over her stories and that makes them all the more enjoyable to read. Shouta truly is an indulgence. Give me the (probably clinically insane) Shouta over your typically over-confident seme any day. Even Hisashi, who as a side character was nothing more than a cute chibi skillfully hidden in a giant, menacing body, is appealing in all the right ways. The dynamic between these two characters is so well done that I still somehow can't concretely assign their sexual roles until I see it with my own two eyes. And trust me, that's not a bad thing.

I don't think I'll ever grow tired of Madarame Hiro. Certainly, she tests my patience at times. I mean, how long do I have to wait for a sequel? Why isn't she tied to her desk, drawing manga for my pleasure at all times of the day? Surely she doesn't need a life...Right? As of now, there's no news of a sequel, but the story won't be left as it is. In fact, let's all pray that she follows a sequel with a series dedicated to the last and very mysterious Naruse brother, Raita. My god, what I would give to see him lose his virginity to a man...

... Last updated on July 24th, 2011, 2:31am
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Rating: 10.0 / 10.0
by buzzaiuta
October 27th, 2010, 3:26am
For once, Madarame-sensei's manga had no rape in it....huge relief for me (fufufufu)
The characters are really silly & cute & both truly endearing...
you could say that this manga has more fluff than smex, in comparison with her other angsty, twisted & hard to digest works but, still it makes a wonderful read!!
I definately recommend yaoi fans to read it once it gets scanlated!!!
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Rating: 8.0 / 10.0
by Oriolidae
April 10th, 2012, 2:54pm
This is hilarious. It's not perfect and you have to read carefully (and all the small comments too) to get the flow of it, but man, it's so creepy that I can't help but crack up. Hahaha! Oh, and you should read the prequels before reading this.

Hisashi: Hey, Shou-chan, you're leaving your bag over there?

Shouta: What´s That? "Shou-chan, your love-stick is a perfect fit with my ass?"

... Last updated on April 10th, 2012, 2:57pm
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Difficult to follow, but...   
Rating: 8.5 / 10.0
by lifeincircuit
June 30th, 2011, 12:00am
This is both awesome and horrible, but I love it. A lot of it is absolutely insane to follow. Lots of crazy internal dialogue and multiple people talking at once. There were times when I understood almost nothing of three or more pages at a time, but the chaos is somehow fitting. Shouta is nuts, but relatable(that...may be a bad sign for my mental health, actually). I have read up to the end of chapter four(as that's what has been scanlated as of current) and it really got good there, by the end. I wasn't totally convinced before that, but omigod. Madarame Hiro has a very, very, very(veryvery) amazing talent for creating heat in her stories, love them or hate them. I also *love* her art.

All in all, super chaotic to read, intense, but more light hearted than the previous two stories in this series so far. Unlike Akiyoshi, Hisashi is likeable which makes this more enjoyable for me(because I find Akiyoshi really obnoxious...though it does mean I don't mind seeing him tortured a bit). He doesn't play that big of a role in a lot of this volume though, oddly enough.

Ahhh completed now. I feel slightly disappointed in the ending. I...ok, I just wanted more sex. I am terrible. Haha

... Last updated on October 20th, 2011, 9:08pm
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Rating: 10.0 / 10.0
by MangomyTango
October 4th, 2011, 3:31pm
The first chapter got me going "WTF?!!!"
I had no clue was happening, but I kept on reading anyways. By the way, I'm pretty sure not ALL the Naruse brothers are gay. Why would you assume that? Raita may just be the only one keeping the family line going.
However, I really like Shou, he's a crazy muthaflililililicckkkkeeeeerrr!!! I like crazy semes paired up with their pure, oblivious ukes. Hisashi was pretty good! He's a heavy sleeper and totally pure and innocent. He's very lovable, in my opinion and I really like how he wants to abstain from engaging sexual activities. Love and trust before sex and naught. Good for you Hisashi!
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Rating: 8.7 / 10.0
by torride
October 19th, 2011, 5:47am
this series is really cute, following up on the very obsessed seme and his imaginations and pursuit of the naive uke....everything is very promising and I had waited for their relationship to escalate and end with a bang but the last chapter (chapter 5) was an irrelevant story about new characters instead of the main couple, the ending of ch5 was also very obscure and hanging, towards the extra chapters the main couple comes back but with it being an extra -you can expect it was only a short story about what happened after ch4 and now I'm left thinking, what? is this the end of this manga? huh? where's the conclusion? what happened to their relationship? huh? huh? ehh?! IS THIS REALLY IT?! they must be kidding...
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Better than the rest of the Akuma series   
Rating: 8.0 / 10.0
by kurosu_yuuki
September 6th, 2011, 10:46am
This really did surprise me, positively. Itís not my kind of story, because itís a little too fluffy (Iím nore into the rape Madarame-senseiís so eager about, because then it gets controversial and more adult). But, though comedy's not for me, what got me going was the "drama" bits.
Madarame-sensei's improving a lot, as times goes by. Shouta's the first character from the Akuma series who actually has emotional depth. He's a very complex character, just like in all her other stories besides this series. Also, I know it's sick and as twisted as any of Madarame-sensei's characters, but....I love how Shouta says his short hair and scar are a way to get Hisashi indebted to him.
It seems Hisashi had his internal thinking too even though we didn't get his version of the story - yet, I dare say.

The characters werenít to my taste either, but the relationship was very believable, too, so it compensated for it. For the first time, Madarame-sensei actually took some time into developing it. Shouta loves Hisashi and I've got no doubts about it. It was clear as day, had a reason and years of background.

Then again, both Hisashi and Sho-chan's personalities are very feminine, on different degrees. I'm not really fond of flamboyant bishies, so... The redeeming point here for me in the area was that, for the first time, Madarame-sensei took seriousness as seriousness. She usually breaks it down with jokes and it totally ruins the touchy moment. This time she at least stuck with it till the end of the scene. The mangaka finally managed to intercalate drama and comedy! The beginning was absolutely hilarious, but then when it got serious, it got SERIOUS, not ending up in some stupid joke, like all the others.

As for the art, itís the first time I wasnít mesmerized by it. I don't think Sho-chan's gorgeous. In fact, out of the three brothers, he's the only one who doesn't suit my taste.
And Hisashi is...yeah, kinda cute, but it's weird that he's the uke, because he's too manly and "scary". But with short hair I like him, he looks less of a psycho (and sexier)

This story line is pretty common, but this was very, very well done.
I'm so much more into Fuuta's stereotype, and I even prefer Akiyoshi as the uke too. Even the special stories from the previous volumes had stereotypes that suited my taste better.
Still, this was the best of all the Akuma series, because is had a whole new level of professionalism.
Also, I know we're not supposed to want sexual abstinence since we can't see the smexy scenes,'s just so funny how Fuuta manged to turn Shouta's life into hell, hihihiih
The ďno sexĒ thing makes the relationship more meaninful, though I hate to admit it... But it also makes Hisashi such a pain in the ass.

There are only some things I donít understand: first, about the psycho girl, Hisashi mentioned a letter. What letter? Did I miss that?

PS: I can't wait for Rai-chanís story!!!! Heís the one Iíve been expecting the most! Will it be with Ogawa? There are rumors...
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Crazy and funny!   
Rating: 10.0 / 10.0
by Chryza
June 5th, 2011, 9:55pm
Love it! This manga is both light and downright hilarious. There can be oddly large amounts of text, but because they're amusing thoughts and such they add to the overall craziness. The art has remained gorgeous! I enjoy this story much more than its predecessors.

... Last updated on August 11th, 2012, 1:23am
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Love it!~ :D   
Rating: 10.0 / 10.0
by Sakura_Hikizaki
May 20th, 2011, 3:55pm
I really love this series so I was so happy to learn that there was going to be another addition smile This time it's the story between Shouta and Hisashi. I love the art, personally it's a welcome changed from what I'm used to. I'm curious to see how this series will wrap up, I would recommend this to fellow Yaoi fans! It's a lovely series and I have totally been captivated by these boys. Madarame Sensei has become one of my all time favorite manga ka.
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Quite Funny   
Rating: N/A
by blondinator
May 28th, 2012, 9:56pm
I read this before the prequels and at first I was seriously confused. As everyone has pointed out it starts out by throwing you into the middle of multiple speech bubbles and quick little quirky back and forths that come from every which direction. Eventually I had to let the first few pages go for the time being because I just couldn't follow the conversation, but somewhere around the second chapter I really got into the routine of things and the whacky convos became easier to understand and therefore a 100x funnier. Seriously, even if you have to read it a second time--DO IT. It's almost completely crackish but I can't remember when I laughed this hard at a yaoi manga (and I use the word yaoi loosely because it's quite tame compared to his younger brother's story). Even after reading the prequel I still like this one better. It isn't perfect, by far (yeah...the ending is a bit disappointing), but it was cute and funny and overall enjoyable.
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