Quote from vampire ninja 896
but WHY, is bleach more popular than one piece?
Hmm, you mean internationally?
I guess it's because of the Japanese theme. Bleach has shinigami wearing black kimono and uses katana. I guess that appeals more to western or international audiences, same as Naruto being a ninja. I don't know though, it's just my opinion. Some people say it's the art, but again I don't know.
I was exposed to One Piece much earlier than Bleach or Naruto. I was already a One Piece fan (although not yet hardcore) before I even knew Naruto and Bleach, so I couldn't really give an objective opinions.