Qidian is an enormously popular, if not the most popular, fiction hosting website in China. Its Alexa rank was 1,785 as of April 26, 2016 and is ranked #250 in China.

It provides a platform for amateur and professional writers to publish their work to an audience of millions of readers. Writers can submit their material that is initially available for free. If the stories become popular, authors can become VIP or contracted authors, with future content available behind a paywall (typically taking place at 300,000-400,000 characters, or approximately 80-130 chapters).

Operates also Qidian International offering platform for English novel writers & translations of the Chinese novels.